Hoax Couture

Hoax Couture was a project from my "Advertising Concepts" class. The idea was to take an already existing business and create a brand guide for them, and new advertising concepts, if they wish to implement them in the future. We worked alongside Hoax Couture the entire term and got continuous feedback to make this project possible! Although we didn't change the logo, I'm extremely happy with the SEO research, tweaking of brand colours, fonts, design assets, and showing them how they can reach more people on Instagram, TikTok, and more!